Wednesday, January 14, 2015
The restaurant business is highly competitive and it can be a struggle to make your business stand out among the thousands of competitors. Providing good service, a welcoming environment and of course, a great menu all play an important role in helping your business succeed. However, considering how tough the competition is for this industry, it’s not always enough to make a major impact and that is where restaurant concept development comes into play.
Concept development is a term used to describe your restaurant plans. It covers everything from the type of foods you plan to serve to your mission statement. It helps you make all the important decisions about your business before you even begin construction because it defines your objectives.
The concept development stage is where you implement ways to make your establishment stand out. You need to offer something that others do not to make a lasting impression on consumers. If you’re just like everyone else, you’re not giving your customers a reason to come back.
For this reason, it’s important for you to address your brand’s promise and determine what type of personality you want to create during this stage of your project. By knowing what type of personality you want to have right from the beginning, you can ensure you’re sending the right message to your customers in every aspect of your business, including your interior design.
Your brand’s promise should differentiate you from other brands in the same industry and the promises you make should be evident in your interior design. For example, if you promise to be an environmentally friendly company, then use eco-friendly materials and furnishing in your design. When your promises are clear and you live up to them, it will help to create a strong brand that people trust.
Your Interior design is a big part of the concept development phrase and it’s a complicated process that involves much more than creating a layout and choosing materials for the construction of the building, although these are very important. During this phrase of your project, you need to make sure you focus on every area of your design.
A good interior design plan will provide the following:
All of these areas are important and must be included in the design but this list still does not cover everything, which is why it’s so important to work with an interior design firm you trust. Give us a call and we’ll set up a consultation to discuss your project in detail.
Not every business owner understands the benefits that hiring a professional designer provides but we’re just as important to the success of your business as your financial or market advisors. We can help give your restaurant that extra boost it needs to grab the attention of your customers and keep them coming back.