Wednesday, July 2, 2014
No matter what type of business you own, when done right, your interior design can help increase sales. A good example that will help you see how important design is when it comes to encouraging consumers to make a purchase is window displays. This old favorite can still turn heads and entice people to come inside your store. It works so well because you have the chance to display your products in a creative and fun way that generates interest.
Once consumers have entered your store, a good interior design will encourage them to walk around longer, which is what you need to increase sales. Customers may come in for one specific item but a good design can have them walking out with several different products because the longer people stay in your store, the more things they’ll see that interest them.
The window display is a dramatic way to get attention and it does work but there are also many subtle ways that you can increase sales with your interior design.
Sometimes you need to be dramatic and grab the attention of your customers but on a daily basis, using your interior design to create subtle ways to increase sales will pay off. There are many subtle ways to use your interior design to help increase sales but the following are some of the ones used most often:
These methods help to increase sales without making you appear pushy, which will also help to improve your company image. Here at J. Design Group, we have the knowledge and experience needed to help you create the perfect interior design. Give us a call today to discuss your next project.
The second customers walk through your door, they will look at everything from the lighting to the type of flooring you have and you need to make a good impression. They will use this information to determine how they feel about your store, which is why the entranceway design is so important. Keep your store clean, organized and make sure everything is in good shape to help create a positive impression.
Since this is when customers form an opinion of your store, it’s not a good place for displays and signage. However, the wall and space to the right of the entranceway is a great place for displays and signs offering special deals. This is because the majority of people will turn right after entering a store and the way you design this area will have a major impact on sales.