Monday, November 24, 2014
Have you ever wondered why some restaurants seem to stay busy all the time while others struggle to keep the doors open, when both establishments offer great food? It could have a lot to do with the location. Many successful entrepreneurs will tell you that location is the key to success for any business and it does affect sales in a major way. This is why your market research plays such an important role in finding the right location.
Market research involves studying demographics to ensure your target audience is in the area and learning all about the competition. Other things to consider when choosing location include zoning laws, the labor market, supplier availability and crime rate. Of course, having the best location in the world doesn’t automatically mean success. Other factors such as service also affect restaurant sales.
The service you provide will play a major role in whether or not your guests will come back or recommend your establishment to someone else. Both of which can have a big impact on sales. You want your customers to tell others about the wonderful service they had when visiting your restaurant. Therefore, providing great customer service is at the top of the list.
Your staff should always greet your guests with a smile and friendly attitude as soon as they enter your establishment and invite them back as they’re leaving. The wait staff should know the menu and have the ability to answer questions and make recommendations. It’s also a good idea for the manager to walk around periodically to check on the guests and make a point to learn the names of the regulars to help create a more personal experience.
Your staff does have the power to ensure your guests have a pleasant dining experience. However, did you know that your floor plan affects how well your staff can do their job?
The third factor that will have a big impact on sales is your floor plan and it has more of an influence than many business owners realize. For example, a poor kitchen layout will reduce productivity and make it more difficult to prepare the foods in a timely fashion.
The layout of your restaurant also affects your ability to interact with your customers. As a result, it can hinder your ability to provide good service and affect sales in a negative way. Your guests should know if they should wait for a host to lead them to their seats or seat themselves immediately upon entering the building. There should be plenty of space in the dining room to maneuver easily and the restrooms should be easy to access and clearly marked.
Here at J. Design Group, we offer a wide variety of services to help you create the perfect floor plan for your restaurant that includes concept development, establishing time frames and material selection. Contact us to learn more about the services we provide and to set up a design consultation.
Location, customer service and your floor plan are all factors that affect restaurant sales. Therefore, it’s vital that you take your time and choose the best location for your business. After choosing a location, our experts can help you create the best floor plan that will allow your staff to perform their duties in an organized and professional manner. Providing a good dining experience creates loyal customers and that will always have a positive influence on sales.