Friday, April 25, 2014
Building or redesigning new facilities in different locations is usually necessary as your business begins to grow. You need to expand to meet the demands of consumers and to meet your financial goals. When expanding your business, you have the option of constructing a new building or redesigning an existing one.
Either way, your goal is to create a facility that will truly represent your company in every way, while providing you with the most revenue possible for your business. A lot of planning goes into opening a new facility with location and design being at the top of the list. Both will play a major role in the success of your new facility, so you need to consider them carefully before investing any time and money into the project.
Location means everything when you’re opening a new facility, which is why you need to conduct your research carefully. Just because you find a location you like, doesn’t mean that it’s a good place to operate your business. The first thing you want to look at is your targeted audience to make sure there are customers in the area.
For example, you wouldn’t place a toy store in the middle of a retirement community. While you might get a few sales in this location, choosing a family community could triple your sales. Before you do anything else, you need to find the ideal location for your business and then you can move on to designing your new facility.
Your brand is who you are. It’s what sets you apart from everyone else and what consumers use to distinguish one brand from another. When you have a strong brand, people know exactly who you are and what you do as soon as they see your logo. Some examples of popular brands that consumers recognize with a glance include Starbucks, Apple, Coke and BMW.
In order for a design to strengthen your brand, you need to incorporate your logo, company colors, mission statements and your ideals into the design. The hard part is doing this in a way that each one complements the other, to create an interesting design that tells people what you’re all about before they even talk to you. Your interior design has a big influence on the way consumers feel when they think of your company and it can affect sales.
You can go out and look for a location for your new facility and you can create your own design but both is going to be very time consuming. It would be much better to let the professionals handle the project for you. You can still check out some locations and even come up with some great ideas on how you would like your brand incorporated into the design but then you’ll need to discuss these with the interior design firm you hire to handle the project.
When you hire a firm who has experience in corporate interior design, you’ll get the knowledge and experience they have acquired over the years. This will save you a lot of aggravation during construction and afterwards. In addition, interior designers are very creative and may be able to come up with some design ideas that will portray your brand in ways you never thought of before.
Building or redesigning a new facility for your growing business is a big step and requires lots of planning. However, hiring the right professionals to handle the project can help ensure you make the best decisions along the way.